Mr. Narendra Modi is a PM with s difference. He has developed himself as a Brand. Branding is a skill and Modi is an expert in this. We can see the transformation of Mr.Modi from a regional leader to an Indian icon with a larger than life image. Now every Indian trust this brand with a worldwide approach. How Modi turned himself into a brand. Well, let's discuss a few images which make Modi a Brand.
1.Brand Image- A brand must have an appealing image. Modi has created an image of positivity and freshness. His body language, His Voice, his oratory skills, His attire. Everything about Modi is fantastic. He has built relations with all world leaders. He has wisely made an image of a strong leader on whom nation can depend.
2.Reliability- A Brand is successful only when it is reliable. Modi has proved that people can rely on him. His dedication towards work, His ability to convince the people that he can bring development in the country and his corruption-free image is beyond comparison. Few of his campaigns like Clean India have a strong impact on the life of people. His strong image develops a positivity amongst the citizen.
3.Strong Identity- A brand must have an identity which differentiates it with others. Modi is able to create an identity of young and vibrant India, which resonated deeply with the expectations of people. His talks about economic development and prosperity developed a ray of hope. He had a development model of Gujarat to prove his worth.
4.Message- A brand must have a positive message. Initially, Modi had an image of Hindu extremist but he has slowly transformed himself into the most popular prime minister of the country. Now he reflects the mood of the nation with the promise of prosperity and corruption free India. His attitude while dealing with Pakistan gives a strong message that he is the leader who can make a strong nation.
5. Look and feel- Packaging is an essential part of branding. the brand must have an attractive look and feeling of emotional connection. Modi has transformed his looks. Modi jackets are already in fashion. His sophisticated look makes him different from traditional politicians. The bespoke kurta, the Movado watch, Bvlgari spectacles, and the Mont Blanc pen set him quite apart from the ‘regular’ Indian politician.
6.Advertising- Modi is the master of public relations and media. He is an effective orator. He continuously keeps on speaking and going into the masses. His campaigns on radio, television, print media, spokespersons communicate his brand to each and every citizen of India. A brand must have effective communication. He communicates effectively whatever he does. The campaign has been customized for each state as well as urban and rural centers. Contrary to the commonly held view, Modi’s brand team has leveraged technology for micro-targeting even in media-dark rural areas.
All these facts make Modi a strong brand to be relied upon. His image generates hope for a prosperous and strong nation. People of India have huge stakes on this brand. It is quite tough for his opponents to bring such a strong substitute and compete in the near future.
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