Aamir Khan is a leading actor in Bollywood. He always chooses different subjects and his choices seldom go in vain. People call him Mr. Perfectionist. He knows how to attract people to watch his movie. A lot can be learned from this star when we talk about marketing. Few of the unique qualities are enlisted below.
1.Love your job
He is called Mr.Perfectionist.He gets involved with his roles. He starts living his role which grabs the attention of people. Whenever he does a movie he gets into the attire and his looks become famous before the release of the movie, Whether it is Mangal Pandey, Ghajini or DilChahtaa he etc.it arouses a curiosity amongst the fans.Whenever anybody gets involved in his work, Success definitely comes in his way.
2. Be innovative
Aamir Khan is the first actor in Bollywood to go beyond the traditional promotional tools and do something different to pitch up the films. He brought the idea of conversation around the theme of movies for the first time. In 2007 before the release of Taare Zameen Par, he did a live chat with parents on 45 BIG Fm radio stations. For film Ghajini, he attended events to shave youngsters hair off .for 3 idiots he visited college going students in campuses. For movie Dangal he aired his video showing how he gained weight and what he did to lose weight afterward which became viral.
3. Work on content
Aamir knows that it doesn't matter how much you expand on marketing if your product is not having the quality it will not sell. So he works hard to produce an effective story. When people go to watch the movie it fulfills their expectations. this makes him a reliable brand. He chooses th subjects keeping in mind the audience and his movies give a message which apeeals to the viewers.
4. Find new territories
China which has a huge market potential was never taken seriously by Bollywood. Aamir tried to penetrate in this market through his movie Dangal Because 3 idiots and PK had done good business in China. Dangal took China by storm by grabbing more than 1800 crore. Secret superstar earned more than India in China.
5. Take responsibility
Marketing is about identifying and fulfilling the needs by creating value. But sometimes our products may not be able to delight our customers. A marketer must honestly accept his mistake and take the responsibility of failure. Same happened with thugs of Hindostan. It failed to attract viewers. Aamir came to save his team and took the whole responsibility for the failure of the movie. He didn't blame the director, producer or anybody else for the disaster. He protected his team by taking responsibility. This is the gesture of true professionalism. This improved the brand image of amir and his honesty was appreciated by his fans.
Aamir Khan didn't attend any business school, but he learned through his experiences and now he is called marketing guru of Bollywood. The greatest teacher in liffe is life itself.We can learn by observing the strategies applied by these gurus and adopting these skills in our life.
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