“Kattappa ne Bahubali ko Kyun mara” Why kattappa killed bahubali……
I am quite selective while watching Bollywood movies.I don’t go to watch movies every Friday just for the sake of entertainment, but This “why “ was the factor which dragged me to the theatre. Bahubali-2 became one of the most successful movies of Bollywood because of unique and creative marketing tactics. Here are few lessons which every marketing student and corporate should learn from this blockbuster
Bahubali 2 Made by S.S. Rajamouli: has made over 1000 crore and touched 1047 crore internationally in the first 10 days of the release. & rocked the box office. Bahubali 2 was released in nearly 9000 screens all over the world. It was one of those movies which earned the tag of a ‘national film’.
1. Do something different
Companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. They plan the marketing strategies in such a way, so as to create a great value for the company, its customers, and its stakeholders and also unlocking the new demand and making the competition irrelevant.
Similarly, in case of bahubali2, Rajamouli brilliantly created a different space for himself. Mythological stories which were done till now were on a smaller scale and didn’t have much success. He made a long-term vision, took a basic mythological story, & made it on a huge scale. Very few filmmakers in India think of taking such risk. He created stunning visuals, Amazing stunts & masterpiece which killed competition
2. Arouse Curiosity
The question ‘Why did Kattappa kill Baahubali?’ was a significant factor which made the people curious about what will happen in the sequel.. This was a curiosity generated by rajamouli in the first part.He left the audience to guess and didn’t let the suspense die.This kept the audience waiting eagerly until Bahubali 2’s release. In a way, it was one of the major reasons why people flocked to theatres. This “Why” was the USP of the movie
3. Quality is the key factor.
No marketing campaign can assure the viability of a product if it lacks the expected quality and features. Good Product is what the brand manager should aim for. If the product is bad, no matter what amount of marketing you put in, it will fall flat In the case of Movies, no has been able to decipher what actually convinces someone to watch a film. Is its trailer, actor, or director? All actors or filmmakers leave out no chance to reach out to their audience and push their movie through various mediums including TV shows. Many times the publicity blitzkrieg doesn’t quite get the desired results.
The hard work you put in to make a product generates desired results and you cannot create hype, it takes a life of its own. The makers of Bahubali 2 faced many challenges for the project. It was finally the content and quality of the movie which attracted people.
5. Use your money Wisely
A great chunk of a film's budget goes to the actor of the movie and it increases the cost of the movie. But makers of bahubali did it differently. Bahubali series had a budget of nearly Rs 450 crores. Prabhas agreed to a monthly salary throughout the making of the film and hence most of the budget was saved to be spent on production.finally that led to better customer experience & delight.
6. The brand story must have the appeal
Bahubali broke all regional and cultural barriers to become a national film. In the past, most directors and actors make films which cater to the audiences in a certain region or language. Given the Indian obsession with mythology and folklore, bahubali had a universal appeal in Indians around the world. No Matter which language it was dubbed Hindi or Malayalam, the film worked like magic. When Brands tell stories to the customer, they need to make sure the theme has a connect with the mainstream audience & broad universal appeal. Also, brands need to build on the previously acquired knowledge of the customer
7. Unique & Differentiated Marketing strategies to build brand awareness & equity
Very Little from the film was revealed to the public during making or promotions, except the trailer and a 30-second promo of the Baahubali song.This assured audience curiosity & hype which gripped the nation before release. Since there was a 2-year gap between the 2 releases, Bahubali 1 was rerun in some screens to serve as a reminder of the franchise to the customer & buildup to the launch.They had a tie-up with INOX where the customer who sees Bahubali part-1 in INOX would get a link on their mobile on 24th of April where they can pre-book the tickets ahead of the general crowd. This ensured win-win for both INOX & Bahubali.
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